We set out to listen - to our lives, our questions, and the quiet knowing that something more honest was asking to emerge.
The Braver Road was born from lived experience, not theory. From years of building, creating, questioning, burning out, beginning again - and choosing to stay awake inside it all.
Mothers. Creators. Longtime collaborators. We are women who have spent over 26 years walking alongside other women through seasons of change, creativity, courage, and reinvention.
From building businesses and writing books to inventing tools like Createbooking and crafting an international leadership program, we combine real-world experience with creative curiosity and resilient grit. As founders of Trailblazher Co., we've shared stories, inspiration, and resources with thousands of women, helping them tap into their own courage and wisdom. Now, through The Braver Road, we bring that same grounded expertise and heartfelt energy to a broader community of women navigating life with depth, courage, and joy.
We didn’t set out to build a brand.
About Us
We’re Jan and Erin - a mother and daughter team.
Jan brings seasoned insight and steady leadership to everything she does. With years of entrepreneurial experience under her belt, she’s honed a deep understanding of what it takes to build, sustain, and evolve creative work in the real world. Her gifts in storytelling, connection, and facilitation have shaped workshops, keynote talks, published books, and collaborative programs that empower women to explore their own boldness and purpose. Rooted in lived experience and guided by heart, Jan’s approach blends courage with practicality—perfect for women seeking meaning without perfection.
About Jan
Erin infuses every project with creativity, design sensibility, and a curious spirit. As an experienced creator, she’s long blended visual storytelling with strategic thinking, helping women clarify their voice and express it confidently. From building magazines to innovating tools like Createbooking, Erin’s work reflects a belief that clarity and creativity go hand-in-hand. Her passion for helping women reconnect with their inner roadmap makes her a trusted guide for those craving insight, joy, and a braver way forward.
About Erin
Most women don’t need fixing.
They need space. Language.
Permission. Tools.
And a way back to themselves.
We know this truth deeply:
- Outgrow a life that once fit
- Feel successful yet disconnected
- Lose your voice inside responsibility
- Sense a deeper calling without a clear map
The tools we share are the ones we’ve used ourselves - refined through real life, not just good ideas.
We know what it’s like to:
For over two decades, we’ve worked at the intersection of:
- Creative process
- Personal storytelling
- Women’s identity and transition
- Meaningful work and self-expression
- Courage, curiosity, and inner clarity
We’ve built magazines, led creative communities, hosted retreats, facilitated workshops, and guided thousands of women through reflection, reinvention, and return-to-self work.
But more importantly- we’ve lived it.
Our Work
(and Why It Works)
Life doesn’t usually fall apart in obvious ways.
More often, it just starts to feel… muted.
On the outside, things look fine.
On the inside, something feels unfinished. Unexpressed. Unlived.
The Braver Road exists for the woman who senses that truth - and is brave enough to listen.
Not because she wants to blow up her life.
But because she wants to feel alive inside it.
We believe purpose isn’t a destination you arrive at - it’s a road you walk. One honest step at a time.
Why The Braver Road Exists
We don’t believe in rigid formulas or one-size-fits-all answers.
Instead, we work with:
Curiosity instead of pressure
Creativity instead of hustle
Inner knowing instead of outside noise
Through retreats, workshops, conversations, and creative tools, we help women slow down enough to hear themselves again - and brave enough to respond.
